The Marketing Conundrum
Grant Leboff
About the Session
Introduction
There are many businesses that still need to promote their products and services. If you are selling hand sanitiser or provide employment advice, then that is easy.
However, what about all those businesses whose products and services will not be front of mind right now. What happens when the purchase may not realistically take place until some way after this pandemic is over? What do companies need to consider?
Key Take Away:
Why it is still important to market even when you don't expect purchases at the present time - the commercial case.
What are the rules that companies can follow to ensure that the communications will be well received and enhance rather than damage the brand?
If imminent ROI is not expected - what can a company measure which will be meaningful for the future?
The importance of building audience - why growing an audience is valuable in the current climate.
Creating Value - why it is important to provide value in your communications and how to do it.
Current and Previous Customers – New Prospects – segmentation and targeting.
Which channels to use.
Want to find out more?
Watch Grant in action here